Digital Fundraising School

I’m thrilled to announce the start of Digital Fundraising School.  The first session is FREE

  • learn more about how crowdfunding can change your life
  • launch your product prototype fully funded
  • raise the money you need to put your film into production
  • create your album or music tracks
  • advance a social cause or charity with crowdfunding

Receive a free class taught by an expert with a proven track record in media, branding, and crowdfunding.  If you’ve never considered crowdfunding, now is the time to learn more. If you have a crowdfunding campaign you’d like to launch, Digital Fundraising School will help you do it. Sign up for the first session.  It’s free.

Sign Up For Digital Fundraising School

Digital Fundraising School will be in session in September. The first, free 60-minute session will be taught by Lee Schneider, creative director of Red Cup Agency and founder of DocuCinema, and will include special guests who well tell the stories and secrets of their crowdfunding successes.



Thunder Thunder Thunder ThunderCats

Written by Lee Schneider

A writer from the UK contacted me recently with the news that he is writing a book about ThunderCats. I wrote four scripts for the series, which later became a beloved media fetish object. (“Honey, what are you doing with that plush toy?”) The writer wants me to reminisce about cartoons and recall stories of my writing cohorts. Well, some are dead, others had out of body (and mind) experiences, and still others are perfectly happy today, procreating, creating fiction and shopping.

There was Bill Overgard. I met him once: I remember only a leather jacket and a puff of smoke; a man of mystery. I had no idea he was a comics icon, a veteran of 31 years of drawing Steve Roper and Mike Nomad, and a protégé of Milton Caniff who assisted Caniff on Steve Canyon. Bill wrote screenplays and novels, and when his scripts for ThunderCats came in I had no clue how we were going to get the animators to turn these adventurous works of literature into cartoons.

When I look back I wonder: Why did I get that job and why was it useful? Why did my writing journey include furry superheroes? Here’s a little story:

Steve Jobs, CEO of Apple Computer, went to Reed College for six months and then dropped out. He slept on the floor in friends’ rooms and returned coke bottles for the five-cent deposit. He decided to take a calligraphy class. He learned about serif and san serif typefaces, the varying amount of space between letters and what makes for great typography. He found it fascinating and had no hope of it ever having any practical application in his life.

Ten years later he was designing the Mac computer and it all came back to him. The Mac became the first computer with beautiful typography. Other manufacturers copied the Mac and that’s the reason we have all these fonts and we’re not writing in courier; because Steve took calligraphy.

It’s easy, of course, to connect the dots looking backward. Going forward, well, we’ve built life’s road and we’re walking along it. We’re always preparing, but what are we preparing for?

My ThunderCats journey didn’t have a map. In 1986 we’d just had our first child, I needed a job, my father knew a guy who knew a guy and I found myself in a room with Jules Bass, Arthur Rankin and Peter Lawrence. I couldn’t have predicted how they would teach me about visual thinking, a skill I use every day, and also about being a superhero, a necessary thing for any journalist.

ThunderCats lives on, with a Facebook page, a cartoon network series (that some of the original ThunderCats folks don’t think much of), and they’ve started a Save the ThunderCats campaign.

Lee Schneider is creative director at Red Cup Agency.